OpenAI’s new agent is a shot at Meta — but can it compete with free?
At OpenAI's annual DevDay conference, the company pulled out all the stops to compete with its rivals - primarily Meta, whose Muse AI agent platform has seen early runaway success.
A pop-up shop for "dots," a personal assistant agent at OpenAI DevDay 2026. (Photo by Heather Diehl/Getty Images) | Getty Images
At OpenAI's annual DevDay conference, the company pulled out all the stops to compete with its rivals - primarily Meta, whose Muse AI agent platform has seen early runaway success. CEO Sam Altman walked onstage to cheers and announced Dots, a "real-deal AI" agent powered by GPT-6 Astra, "inspired by the cool agents that we all watched in movies growing up." Similar to Muse, Dots aims for disarming cuteness, taking the form of colorful, personalizable blobs with eyes. OpenAI fired shots at Meta by demonstrating Dots' ability to not just act as helpful assistants but build metaverse-esque virtual worlds. But in one key area, Dots strikingly fa …
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