Insta360 conquered 360 cameras — now it’s eyeing glasses
It's right there in the name: "Insta360" makes 360-degree cameras, ones that film every angle simultaneously so you can shoot first and frame later.

It's right there in the name: "Insta360" makes 360-degree cameras, ones that film every angle simultaneously so you can shoot first and frame later. It didn't invent the idea, but Insta360 has become so synonymous with 360 cameras that it dominates the category with 73 percent of worldwide marketshare. It's preparing to ship so many cameras, it just spent $298 million - more than GoPro's entire valuation - on memory chips alone.
But as Insta360 sells its 10 millionth camera and opens its first flagship US store in New York City's Times Square, it's thinking bigger than two hemispherical lenses on a stick. It's looking to challenge Canon, So …
Related articles

Can Apple Home’s AI camera features outsmart Amazon’s and Google’s? I put them to the test
A few years back, I was at a beachside Easter egg hunt, watching my kids dash through sand dunes searching for sweet treats. My phone buzzed in my pocket; I ignored it.

Google’s Project Suncatcher moonshot to send AI chips into space for first time
Google plans to send a prototype satellite carrying four of its AI chips into low...

Microsoft thinks its new Copilot ‘super app’ will be as influential as Office
After teasing its new Copilot "super app" last month, Microsoft is officially unveiling it today.

US firm begins making lithium-ion batteries for defense that work in extreme cold
South 8 Technologies has started operating a semi-automated battery cell manufacturing line at its facility...

US firm hits 30 entangled logical qubits on quantum computer with error-corrected architecture
A Colorado-based company has announced a major milestone in quantum computing. Infleqtion’s Sqale quantum computer...

360 feet recyclable wind turbine blade built, achieves 95% recovery rate for key raw materials
A Chinese company has completed production of a 360 feet recyclable wind turbine blade. Developed...